Dear Spiral Community,
We're excited to share the news of our partnership with APL FCU, a leading Maryland-based credit union renowned for its community support and charitable giving. This partnership will enable APL FCU to drive primary relationships and grow deposits through new personalized digital experiences. With Spiral, members can effortlessly save for their financial goals through everyday purchases while also supporting local nonprofits and community causes.
Personalized Savings and Impact
By embedding Spiral's Roundup Center seamlessly directly into the Alkami Digital Banking Platform, APL FCU's members can automatically round up their everyday debit card purchases and direct the spare change toward their savings goals or support their favorite charitable causes, directly benefiting their communities and local nonprofits. In addition, the new Giving Center will enable members to easily donate to their preferred charities directly from their digital accounts, create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.
"Helping our members achieve financial success has always gone hand in hand with supporting our local communities," said Kevin Marvel, Chief Strategy & Growth Officer at APL FCU. "With Spiral, members can automatically grow their savings and support the causes they care about through everyday banking, making saving and giving a natural part of their daily lives."
Helping Members and Communities Thrive
Beyond enhancing the member experience, the partnership also strengthens APL FCU's role as a community leader, driving awareness and digital donations directly from its member base to local nonprofits, expanding its offering for charitable organizations, and attracting more nonprofit partners to create positive change through fundraising campaigns, donation matching, and community-wide events.
"Credit unions have a unique opportunity to drive deposits and primary relationships by helping people make financial progress every day," said Shawn Melamed, CEO and Founder of Spiral. "APL FCU is showing how digital banking can help members save more, give back to the causes they care about, and strengthen the communities they serve."
See It in Action
To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, book a demo today.
