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City National Bank of Florida Selects Spiral to Empower Personalized Savings and Community Giving

By Team Spiral|December 9, 2025
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Dear Spiral Community,

We're excited to share the news of our partnership with City National Bank of Florida (CNB), one of the largest Florida-based banks, renowned for relationship-based banking and community support. With Spiral, CNB will be able to increase client engagement and retention and provide a more personalized digital experience. CNB's clients will be able to turn everyday purchases into savings and charitable giving and easily donate through their bank account.

Personalized Savings With Impact

By integrating Spiral's Roundup Center, CNB clients are empowered to round up their everyday debit card purchases to save toward their goals and support their favorite charitable causes. Spiral's new Giving Center further enhances the experience by enabling clients to easily donate to their preferred organizations directly from their digital accounts. Through this personalized experience, clients can create a tailored portfolio of causes, track the impact of their contributions, and receive a donation report for tax purposes.

"We're dedicated to providing our clients with innovative tools that help them build better lives while supporting their local communities," said James Campanella, Chief Operations Officer at CNB. "Spiral aligns perfectly with our mission, making it effortless for clients to build their savings and create real impact."

Empowering Community Giving

By integrating with Spiral, CNB will drive awareness and digital donations directly from its client base to its charitable community partners, further cementing its dedication to driving measurable community impact.

"CNB's commitment to innovation and putting clients first is remarkable," said Shawn Melamed, CEO and Co-founder of Spiral. "We're excited to help CNB win primacy and loyalty while growing deposits and creating stronger communities," he added.

See It in Action

To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, book a demo today.

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