Dear Spiral Community,
We're thrilled to share the news of our partnership with Mid-Hudson Valley Federal Credit Union (MHV), a leading NY-based credit union. With Spiral, MHV will be able to grow and retain deposits at a low cost while delivering innovative, personalized digital experiences. MHV's members will be able to effortlessly save for their financial goals through everyday purchases and digital banking, while also supporting local nonprofits and community causes.
Personalized Savings With Impact
With the average personal savings rate still below 5%, many Americans continue to struggle to save for long-term goals or emergencies. Spiral's Savings Center will enable MHV's members to build savings automatically through personalized, gamified experiences like innovative Auto-Savings and goal tracking, tailored to members' needs. Members can easily set and reach goals like buying a home, starting a business, purchasing a car, or saving for travel, making saving easier and more engaging.
This partnership will enable MHV to transform everyday purchases into effortless savings and community impact. Members will be empowered to automatically round up their everyday purchases and direct the spare change toward their savings goals or support their favorite charitable causes and nonprofits. Additionally, their new Giving Center will allow members to donate directly from their banking accounts, create a personalized portfolio of causes, track their charitable impact, and receive donation reports for tax purposes.
"We're here to help our members save smarter and live better," said Nicole Tompkins, Chief Experience Officer at Mid-Hudson Valley Federal Credit Union. "With Spiral, our members can reach their financial dreams while giving back to the causes they love, turning everyday banking into a force for their families and community."
Helping Americans and Communities Thrive
By adding Spiral, MHV will drive more awareness and digital donations to local nonprofits, and will be able to attract more nonprofit organizations to create positive change in their community through fundraising campaigns, donation matching, and community-wide events. This aligns with the credit union's long-standing commitment to financial literacy and community engagement, which empowers members of all ages and backgrounds with the knowledge to manage their finances. Spiral extends this commitment into everyday banking, helping members turn financial education into action and create lasting impact.
"MHV is leading the way in helping members save more and make a difference," said Shawn Melamed, CEO and Co-founder of Spiral. "We're proud to empower more credit unions to grow deposits, deepen relationships, and become the primary institution in their communities."
See It in Action
To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, book a demo today.
