Dear Spiral Community,
We're excited to share the news of our partnership with Texans Credit Union, a leading Texas-based credit union renowned for its community support and charitable giving. This partnership enables Texans to deepen member relationships, grow deposits, and expand its impact across the communities it serves. Since launching Spiral's personalized digital experiences recently, thousands of members have quickly enrolled and are already turning everyday purchases into savings and community impact, while donating through an innovative online Giving Center.
Personalized Savings and Impact
By adding Spiral's Roundup Center, Texans' members are empowered to round up their everyday card purchases to save toward their goals and support their favorite charitable causes, directly benefiting their communities and the nonprofits they support. In addition, their new Giving Center enables members to easily donate to their preferred charities directly from their digital accounts. Through this personalized experience, members create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes. Early engagement has been strong, with thousands of members rapidly adopting these experiences and using them daily.
"Enhancing the digital experience for our members is a top priority for Texans Credit Union," said Matt Moore, Senior Vice President, retail at Texans Credit Union. "Spiral proved to be the perfect fit with its intuitive design and quick implementation that made it easy to deliver a feature our members love. Within 48 hours of launch, over 1,000 members enrolled in the Roundup program, and many began donating to charity through the Giving Center. We're thrilled with the early results and excited to see even more members engage."
Helping Members and Communities Thrive
With Spiral, Texans can drive awareness and digital donations directly from its member base to its charitable nonprofit partners, expand its offering for local nonprofits, and attract more nonprofit businesses to create positive change in their community through fundraising campaigns, donation matching, and community-wide events.
"Texans' member-first approach and commitment to innovation set them apart," said Shawn Melamed, CEO and Founder of Spiral. "It's exciting to see how quickly members are embracing these experiences, building savings, and supporting their communities through everyday banking."
See It in Action
To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, book a demo today.
