Dear Spiral Community,
We're thrilled to share the news of our partnership with Columbia Credit Union, a leading credit union serving members across Washington and Oregon. The partnership will enable Columbia Credit Union to grow and retain deposits at a low cost while delivering innovative, personalized digital experiences. With Spiral, members can automatically save for their financial goals through everyday purchases and digital banking, while also supporting local nonprofits and community causes.
Personalized Savings and Impact
With the average personal savings rate still below 5%, many Americans continue to struggle to save for long-term goals or emergencies. With Spiral’s Savings Center, Columbia will enable its members to build savings automatically through personalized, gamified experiences seamlessly integrated within their digital banking experience, like innovative Automatic Savings and goal tracking, tailored to members' needs. Members can easily set and reach goals like buying a home, starting a business, purchasing a car, or saving for travel, making saving easier and more engaging.
Through this partnership, Columbia will also be able to transform everyday purchases into effortless savings and community impact. Members will be empowered to automatically round up their everyday purchases and direct the spare change toward their savings goals or support their favorite charitable causes and nonprofits. Additionally, their new Giving Center will allow members to donate directly from their banking accounts, create a personalized portfolio of causes, track their charitable impact, and receive donation reports for tax purposes.
"At Columbia, our mission is simple: make life better for our members and the communities we serve," said Michelle Thor, VP Outreach and Social Responsibility at Columbia Credit Union. "With Spiral, our members can achieve their financial goals faster while giving back to the causes they care about, turning everyday banking into a force for good for their families and our community."
Helping Communities Thrive
By adding Spiral, Columbia Credit Union will drive more awareness and digital donations to local nonprofits and deepen its support for community organizations across Clark County and the greater Portland area through fundraising campaigns, donation matching, and community-wide events.
"Columbia Credit Union is showing what's possible when a credit union puts community first," said Shawn Melamed, CEO and Founder of Spiral. "We're proud to help Columbia's members save more and give more through everyday banking, and help more credit unions to grow deposits, deepen relationships, and become the primary institution of the communities they serve."
Want to Know More?
To discover how Spiral's platform can help your institution grow deposits and build deep relationships that boost retention and increase loans, schedule a demo today.
