Impact stories and news for the everyday hero • Blog • Spiral

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Impact stories and news for the everyday hero

<p dir="ltr">NEW YORK, April 7, 2026 &mdash; <a href="https://dortonline.org/" target="_blank" rel="noopener">Dort Financial Credit Union</a>, one of the largest credit unions in Michigan with over 112,000 deposit accounts and more than $2.3 billion in assets, today announced the upcoming launch of Spiral's Savings Center. Spiral, an award-winning platform redefining digital banking, is helping credit unions drive millions in savings for members and local communities through personalized digital experiences.</p>
<p dir="ltr">This innovative experience enables Dort Financial Credit Union to grow and retain core deposits, cross-sell loans, and empower members to save effortlessly while they build savings automatically.</p>
<p dir="ltr">The new experience helps members reach their financial goals through personalized, gamified experiences. Members can easily set and reach goals such as buying a home, starting a business, purchasing a car, or saving for travel. The tool makes it easier for members to grow savings through everyday banking, and all seamlessly integrated within their digital banking experience.</p>
<p dir="ltr">"Our members have really engaged and are saving using our Everyday Change platform with Spiral. The engagement and feedback have been incredible," said <strong>Adam Koishor, Chief Strategy Officer at Dort Financial Credit Union</strong>. "With the new Savings Center, we're taking that even further. It's a game changer, giving our members a simple way to build savings automatically and turn their financial goals into reality."</p>
<p dir="ltr">Launched at the end of the first quarter, the Spiral platform also empowers Dort Financial members to easily save or donate to their favorite charities through everyday debit card purchases or directly from their online banking accounts. Adoption has been strong, with members using it daily and rounding up over 800,000 transactions to date.</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

Dort Financial helps its members save effortlessly, build stronger financial habits, and reach their financial goals through personalized experiences and automated savings.

Dort Financial Credit Union Launches Spiral's Digital Savings Center to Boost Member Savings

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're excited to share the news of our partnership with <a href="https://www.citynational.com/" target="_blank" rel="noopener">City National Bank of Florida</a> (CNB), one of the largest Florida-based banks, renowned for relationship-based banking and community support. With Spiral, CNB will be able to increase client engagement and retention and provide a more personalized digital experience. CNB's clients will be able to turn everyday purchases into savings and charitable giving and easily donate through their bank account.</p>
<h2 dir="ltr"><strong>Personalized Savings With Impact</strong></h2>
<p dir="ltr">By integrating Spiral's Roundup Center, CNB clients are empowered to round up their everyday debit card purchases to save toward their goals and support their favorite charitable causes. Spiral's new Giving Center further enhances the experience by enabling clients to easily donate to their preferred organizations directly from their digital accounts. Through this personalized experience, clients can create a tailored portfolio of causes, track the impact of their contributions, and receive a donation report for tax purposes.</p>
<p dir="ltr">"We're dedicated to providing our clients with innovative tools that help them build better lives while supporting their local communities," said <strong>James Campanella, Chief Operations Officer at CNB</strong>. "Spiral aligns perfectly with our mission, making it effortless for clients to build their savings and create real impact."</p>
<h2 dir="ltr"><strong>Empowering Community Giving</strong></h2>
<p>By integrating with Spiral, CNB will drive awareness and digital donations directly from its client base to its charitable community partners, further cementing its dedication to driving measurable community impact.</p>
<p>"CNB's commitment to innovation and putting clients first is remarkable," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We're excited to help CNB win primacy and loyalty while growing deposits and creating stronger communities," he added.</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

City National Bank of Florida empowers its clients to effortlessly grow their savings and support local nonprofits through everyday purchases.

City National Bank of Florida Selects Spiral to Empower Personalized Savings and Community Giving

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're thrilled to share the news of our partnership with <a href="https://dortonline.org/" target="_blank" rel="noopener">Dort Financial Credit Union</a>, a leading Michigan-based credit union dedicated to empowering its members and enriching communities. The partnership will enable&nbsp;Dort Financial Credit Union&nbsp;to amplify member engagement and grow deposits through new personalized digital experiences. Dort's members will be able to turn everyday purchases into savings and community impact and donate through an innovative online Giving Center.</p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p>By integrating Spiral's Roundup Center, Dort's members will be empowered to round up their everyday purchases to go toward saving for the future and supporting their favorite charitable causes, directly benefiting their communities and nonprofits. In addition, the new Giving Center will enable members to easily donate to their preferred charities directly from their digital accounts. Through this personalized Giving Center, members can create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.</p>
<p>"We're proud to offer innovative experiences that enhance our members' financial wellness and strengthen the communities we serve," said <strong>Adam Koishor, Chief Strategy Officer at Dort Financial Credit Union</strong>. "With Spiral, we're elevating our digital experience&mdash; making it effortless for members to grow their savings while joining us in supporting the causes they care about."</p>
<h2 dir="ltr"><strong>Helping Communities Thrive</strong></h2>
<p>By integrating with Spiral, Dort Financial will drive awareness and digital donations directly from its member base to its charitable nonprofit partners, expand its offering for local nonprofits, and attract more nonprofit businesses to create positive change in their community through fundraising campaigns, donation matching, and community-wide events.</p>
<p>"Dort's dedication to innovation and improving members' lives is truly inspiring," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We're thrilled to help more credit unions build deeper relationships with their members while growing deposits and building stronger communities," he added.</p>
<h2 dir="ltr"><strong>Want to Know More?</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow deposits and build deep relationships that boost retention and increase loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">schedule a demo today</a>.</p>

Dort empowers its members to effortlessly grow their savings and support local nonprofits through personalized digital experiences and everyday purchases.

Dort Financial Credit Union Chooses Spiral to Empower Financial Wellness and Community Impact

<p dir="ltr">Dear Spiral Community,<strong>&nbsp;</strong></p>
<p dir="ltr">We&rsquo;re excited to announce our partnership with <a href="https://www.bankwithfidelity.com/" target="_blank" rel="noopener">Fidelity Bank</a>, a leading Louisiana-based bank with a mission to transform the way nonprofits bank and give back to its community. This partnership will enable Fidelity Bank to redefine its digital banking experience by turning everyday purchases into local impact and introducing an innovative online Giving Center &mdash; all while promoting and boosting digital donations to its community charities.&nbsp;</p>
<h2 dir="ltr"><strong>Creating Positive Impact Through Banking&nbsp;&nbsp;</strong></h2>
<p dir="ltr">By offering <a href="https://www.spiral.us/products" target="_blank" rel="noopener">Everyday Impact&trade;</a>, Fidelity Bank&rsquo;s consumers and businesses will be empowered to round up their everyday purchases to effortlessly support their favorite causes, directly benefiting their Community Partner Charities. In addition, Fidelity Bank&rsquo;s new Giving Center will empower account holders to easily donate to their preferred charities directly from their online bank accounts. This innovative Giving Center will also enable customers and businesses to create a personalized portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.</p>
<p dir="ltr">"We are excited to enrich our customers' digital experiences, offering fun and impactful ways for them to contribute to their local communities and make a big difference," stated <strong>Madison Burris, Director of Community Partners at Fidelity Bank</strong>. "With Spiral, we are not just assisting our customers in supporting causes they care about; we are also empowering our Community Partners to drive more digital donations and create awareness for their important missions."</p>
<h2 dir="ltr"><strong>Benefiting Local Nonprofits Through Everyday Banking&nbsp;</strong>&nbsp;</h2>
<p dir="ltr">By integrating with Spiral, Fidelity Bank will drive awareness and donations to local nonprofits across Louisiana directly from its customer base and create positive change in its local community through fundraising campaigns, donation matching, and community events.</p>
<p dir="ltr">"Fidelity Bank has been supporting and providing banking services for hundreds of charitable organizations. By highlighting local nonprofits through everyday banking, they can elevate the efforts of their charitable missions, raise more contributions, and attract new donors," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We look forward to helping more financial institutions amplify their community impact, increase digital engagement, and grow deposits from socially conscious consumers and businesses."</p>
<h2 dir="ltr"><strong>Want to Know More?&nbsp;</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow deposits and attract new account holders, <a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</p>
<p>&nbsp;</p>

Fidelity Bank partners with Spiral to empower customers to support charitable causes through everyday banking.

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Dort Financial Credit Union Launches Spiral's Digital Savings Center to Boost Member Savings

City National Bank of Florida Selects Spiral to Empower Personalized Savings and Community Giving

Dort Financial Credit Union Chooses Spiral to Empower Financial Wellness and Community Impact

Fidelity Bank Selects Spiral to Empower Customers and Local Charities Through Banking

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