At Spiral, we're redefining what’s possible in digital banking — and today, we're proud to announce the launch of our latest innovation: the Savings Center.
This powerful, embedded experience meets the surging demand for smarter, more personalized savings tools. With the Savings Center, banks and credit unions can grow and retain deposits, cross-sell loans, and empower account holders to save effortlessly, build stronger financial habits, and reach their financial goals through automated savings.
Helping Americans Thrive
As the average personal savings rate remains under 4%, many Americans continue to struggle with saving for long-term goals or emergencies. According to a 2024 Forbes survey, one in four Americans has less than $1,000 in savings. Furthermore, the 2025 Bankrate Savings Report found that 19% of Americans have no emergency savings at all.
The Savings Center was designed in response to meet rising demand for more personalized savings tools, and is already gaining rapid traction among leading banks and credit unions across the U.S. It offers a range of gamified and automated ways to save, from innovative auto-savings and round-up savings to personalized goal tracking — all designed to help different people save consistently, easily, and with confidence. For financial institutions, it’s a win-win: boost deposit growth, increase savings accounts and transactions, and win primacy by helping account holders thrive.
Low-Cost Deposits That Stick
At the same time, thousands of financial institutions are under pressure to stand out, grow deposits, increase primacy, and deepen savings and loan relationships. While high-yield CD offerings may attract attention, they often come with high acquisition costs and short-term, non-sticky deposits of rate chasers. Spiral's Savings Center provides a better and more effective solution, helping financial institutions elevate their digital experience by offering innovative, automated savings tools that increase deposits and growth at a low cost.
Designed for Demand. Built for Results.
In less than a year, Spiral has powered millions of savings transactions for dozens of financial institutions nationwide.
"As people look for easier ways to save money, community financial institutions are losing deposits to mega banks and fintech companies," said Shawn Melamed, CEO and Co-founder of Spiral. "This is an exciting milestone on our journey to empowering more financial institutions to become the primary choice for savings, cards, loans, and giving."
What Financial Institutions Need Most
Spiral's Savings Center is launching at a critical time, when demand for intuitive, embedded savings tools is at an all-time high. Through partnerships with top digital banking platforms like Jack Henry, Q2, Alkami, Candescent, Lumin Digital, Nymbus, and others, Spiral enables fast and seamless integration for over 2,000 financial institutions, embedding the Savings Center directly into their existing digital banking apps.
Within 3 to 6 months after launch, up to 15% of a financial institution’s users are actively use Spiral daily. On average, within 90 days of enrollment, account holders have shown up to:
- 16% increase in monthly deposits
- 31% boost in card transaction volume
- 16% increase in digital engagement
What Our Clients Are Saying
"With Spiral, our customers will be empowered to save effortlessly for their life goals, such as buying a home, taking a vacation, or saving for a car. We're making it easier for customers to reach their financial goals, find new ways to grow their savings, and support their communities through everyday banking."
– Simon Griffiths, President and CEO
Camden National Bank
"Our customers have been looking for easier ways to save — and the Savings Center delivers. It's intuitive, effective, and built for the way people manage their money today. We’re proud to offer solutions that make financial wellness more accessible in the communities we serve."
– Mary Mrozinski, Chief Brand & Digital Officer
West Shore Bank
"Spiral's Savings Center will help us stand out in a crowded digital market. It's a key part of our long-term strategy to grow deposits and deepen engagement in the communities we serve. We're excited to lead the way with experiences that truly put our customers first."
– Brandon Gaffney, SVP/Marketing Director
Regent Bank
Seamless Integration
Spiral’s suite of personalized savings and community impact solutions integrates effortlessly with existing digital banking platforms.
See It Live at Finovate New York
We’re excited to bring the Savings Center to one of fintech’s biggest stages: Finovate New York. We invite you to join us and see how Spiral is helping community banks and credit unions grow deposits, deepen relationships, and provide digital experiences that people love.
Want to Know More?
To discover how Spiral's Savings Center can help your institution grow core deposits and membership while boosting savings and loans, book a demo today.
