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Impact stories and news for the everyday hero

<p dir="ltr">Credit Union of Texas (CUTX) has always been committed to helping its members save effortlessly while giving back to their communities. For five years, CUTX&rsquo;s Save the Change program allowed members to round up their debit card purchases and automatically transfer the spare change into their savings accounts or make charitable contributions to the CUTX Foundation. However, the program required in-branch enrollment with limited accessibility and high internal resources.</p>
<p dir="ltr">That all changed when CUTX partnered with Spiral to elevate the experience for members. By migrating Save the Change to Spiral&rsquo;s Roundup Center, CUTX members could enroll and personalize their experience seamlessly through their online banking account&mdash; anytime, anywhere. This shift proved to be a game-changer.</p>
<h2 dir="ltr"><strong>Here's what happened.</strong></h2>
<p>After migrating the program to Spiral, CUTX saw an unprecedented surge in adoption and engagement, <strong>doubling </strong>the program&rsquo;s enrollment in <strong>just</strong> <strong>two months</strong>. <strong>Nearly</strong> <strong>10% of CUTX&rsquo;s online banking members</strong> signed up through Spiral&rsquo;s Roundup Center within this short timeframe &mdash; and have been using it daily. The transition to Spiral not only simplified enrollment but also introduced additional features, like real-time savings tracking, an innovative user experience, and the ability for members to effortlessly support charitable causes of their choice, creating a more personalized and fulfilling experience for members.</p>
<p><br>"By leveraging the innovative Spiral platform, we enhanced our Save the Change program, enabling members to track their savings in real-time and easily support meaningful local causes," said Eric Pointer, President &amp; CEO at CUTX. "This seamless solution helps our members grow their savings while making a positive impact in the communities we serve."</p>
<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1747857386/blog/posts/CUTX_Spiral_Animation.gif" alt="Credit Union of Texas Roundup Center" width="300" height="468" loading="lazy">
<div class="blog-figure-caption">&nbsp;</div>
<div class="blog-figure-caption">Empowering Members To Easily Save and Make an Impact Every Day</div>
</div>
<h2 dir="ltr"><strong>What made this so successful?</strong></h2>
<ul>
<li dir="ltr"><strong>Easy Enrollment</strong>: Instead of visiting a branch, members could now sign up in seconds through their online banking account.</li>
<li dir="ltr"><strong>Personalized Experience:</strong>&nbsp;With Spiral, members have full control and can see their savings and impact accumulate in real time and experience a stronger connection to their growth.</li>
<li dir="ltr"><strong>Community Impact:</strong>&nbsp;With Spiral, members have even more ways to give back and support their communities. For example, they can direct a portion of their roundups to the CUTX Foundation or help provide essentials like clothing and toiletries, support job training for individuals with disabilities, and contribute food and water through partnerships with local nonprofits, including Trusted World, Best Buddies International, and Hope Restored Missions, respectively. It&rsquo;s a simple, powerful way to make a meaningful difference close to home.</li>
<li dir="ltr"><strong>Rewarding Savings:</strong>&nbsp;CUTX promoted their Save and Earn incentive&mdash; where members receive a $120 reward after saving $240 through roundups&mdash; which became even more attractive with Spiral&rsquo;s seamless and engaging digital experience.</li>
</ul>
<h2 dir="ltr"><strong>The results:</strong></h2>
<ul>
<li dir="ltr">Nearly <strong>10%</strong> adoption achieved within just <strong>60</strong> days, with over <strong>13%</strong> of CUTX's members now use Spiral daily</li>
<li dir="ltr">More than <strong>700,000 </strong>roundup transactions to date, reflecting a significant boost in engagement</li>
<li dir="ltr"><strong>53%</strong> enrollment rate through a digital banking widget</li>
<li dir="ltr"><strong>100+</strong> requests to open new savings accounts, demonstrating strong demand and interest</li>
</ul>
<p>"The response from our members has been phenomenal," said Pointer. "The combination of effortless enrollment, a rewarding savings experience, and the ability to give back has made Save the Change more popular than ever. Spiral&rsquo;s innovation and seamless migration made this possible in record time."</p>
<p>CUTX successfully transitioned its long-standing program into a modern, member-friendly experience, resulting in rapid adoption, stronger engagement, and more members saving and giving back than ever before. So far, Spiral has powered over <strong>1 million savings transactions</strong> for account holders across the country while initiating <strong>thousands of donations</strong> made to local causes and communities.</p>
<h2 dir="ltr"><strong>Join the success</strong></h2>
<p dir="ltr">This success story showcases the power of Spiral's personalized banking solutions and services. With Spiral, financial institutions can drive deeper engagement, grow deposits, and position themselves as the primary choice for customers&rsquo; financial needs&mdash;all within just a few months.</p>
<h2 dir="ltr"><strong>Trusted by leading financial institutions nationwide</strong></h2>
<p><em>"With Spiral, our members can effortlessly save more and support local nonprofits. We&rsquo;re thrilled to help members and our teams impact their communities and their own savings!"</em></p>
<p>&ndash; Vice President of Payments<br><strong>Consumers Credit Union</strong></p>
<p><em>"Spiral deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."</em></p>
<p>&ndash; President and CEO&nbsp;<br><strong>West Shore Bank</strong></p>
<p><em>"Adding Spiral allows our customers to effortlessly grow their savings and donate to causes they care about in a way that fits their unique needs and values."&nbsp;</em></p>
<p>&ndash; President &amp; COO<br><strong>Timberland Bank</strong></p>
<h2 dir="ltr"><strong>Want to get results like these?</strong></h2>
<p dir="ltr">Let Spiral help your financial institution thrive in 2025. Get a demo today&mdash;<a href="https://www.spiral.us/platform/signup?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=150k">contact us here</a>.</p>

Discover how CUTX boosts card transactions, retention, savings, and deepens relationships to become members' primary choice.

Credit Union of Texas Achieves Nearly 10% Enrollment in 60 Days with Spiral

<p dir="ltr">When Gulf Coast Bank, a Louisiana-based community bank committed to empowering financial wellness, wanted to give their account holders an easy way to save and make an impact in their communities, they turned to Spiral. Their goal? To deepen relationships with their customers and be their primary choice for any financial needs&mdash; all while making a difference.</p>
<h2 dir="ltr"><strong>Here's what happened.</strong></h2>
<p>Spiral's experiences are seamlessly integrated into Gulf Coast Bank's digital banking, offering customers a personalized digital experience. Every time enrolled customers make a purchase, the total is rounded up to the nearest dollar, and the spare change is either saved to their savings account or donated to causes or charities that matter to them.</p>
<p>With the launch of Spiral's Roundup Center, the bank achieved exceptional early success&mdash;<strong>nearly 5% of online banking customers enrolled in the first 30 days</strong>. The success highlights the strong alignment between Gulf Coast Bank&rsquo;s mission and its community's desire for simple, personalized savings solutions.</p>
<p>With thousands of active online banking users, their enrolled customers already generated over <strong>25,000 savings transactions</strong>. Gulf Coast Bank also saw an increase in the number of customers requesting to open new savings accounts to take advantage of the offering, demonstrating its effectiveness in strengthening financial relationships.</p>
<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1741717585/blog/posts/Gulf_Coast_Bank_Roundup_Center.gif" alt="Golf Coast Bank Roundup Center" width="300" height="477" loading="lazy">
<div class="blog-figure-caption">&nbsp;</div>
<div class="blog-figure-caption">Empowering People To Easily Save and Make an Impact Every Day</div>
</div>
<h2 dir="ltr"><strong>What made this so successful?</strong></h2>
<h3 dir="ltr"><strong>Engaging and Personalized Digital Experience</strong></h3>
<p><strong id="docs-internal-guid-8c3daefb-7fff-9b97-9f45-518fb33bbcea">The Roundup Center is:</strong></p>
<ul>
<li dir="ltr"><strong>Easy.</strong> Customers didn&rsquo;t have to think about saving or giving&mdash;it happened automatically.</li>
<li dir="ltr"><strong>Personal.</strong> People can choose whether to save for their dreams or donate to causes they cared about, &nbsp;and make changes anytime.</li>
<li dir="ltr"><strong>Rewarding.</strong> It&rsquo;s a fun and engaging experience that empowers people to feel good and make an impact with every purchase.</li>
</ul>
<h3 dir="ltr"><strong>Targeted &amp; Turnkey Marketing</strong></h3>
<p>Gulf Coast Bank credits the rapid adoption to its data-driven marketing strategy powered by Spiral. The bank implemented segmented digital campaigns, including pop-ups and widgets within the banking platform, tailored to align with customers' unique savings goals. Further, they used advanced A/B testing to refine the messaging and maximize engagement.</p>
<h3 dir="ltr"><strong>Digital Banking Campaigns Resonated with Customers</strong></h3>
<ul>
<li>Each campaign targeted an audience of ~2,000 customers</li>
</ul>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://res.cloudinary.com/spiral/image/upload/v1741897969/blog/posts/Gulf_Coast_Bank_-_Digital_Campaigns_1.png" alt="Gulf Coast Bank - Spiral Digital Campaigns" width="620" height="375"></p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://res.cloudinary.com/spiral/image/upload/v1741897979/blog/posts/Gulf_Coast_Bank_-_Digital_Campaigns_2.png" alt="Gulf Coast Bank - Spiral Digital Campaigns" width="620" height="375"></p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://res.cloudinary.com/spiral/image/upload/v1741897979/blog/posts/Gulf_Coast_Bank_-_Digital_Campaigns_3.png" alt="Gulf Coast Bank - Spiral Digital Campaigns" width="620" height="375"></p>
<p>The success of these campaigns showcased the power of personalized marketing, driving rapid adoption and deeper engagement. Through A/B testing and targeted messaging, the bank empowered customers to reach their financial goals while building stronger relationships.</p>
<h2 dir="ltr"><strong>The results:</strong></h2>
<ul>
<li dir="ltr">Nearly <strong>5%</strong> adoption in just <strong>30 days</strong></li>
<li dir="ltr">Significant increase in banking transactions with over <strong>25,000</strong> round-up transactions so far</li>
<li dir="ltr"><strong>45%</strong> enrollment rate through a digital banking widget</li>
<li dir="ltr">Hundreds of <strong>new savings account requests</strong>, demonstrating strong demand and interest</li>
</ul>
<p>"The Roundup Center has exceeded our expectations in a short time. The incredible response from our customers shows the power of personalized digital experiences in driving financial wellness and making the Gulf Coast Bank card their primary choice," said Jason Patout, Senior Vice President at Gulf Coast Bank. "We're excited to see its continued growth and positive impact on our community," he added.</p>
<p>&nbsp;So far, Spiral has powered over 1 million savings transactions for account holders across the country while initiating thousands of donations made to local causes and communities.</p>
<h2 dir="ltr"><strong>Join the success</strong></h2>
<p dir="ltr">This success story showcases the power of Spiral's personalized banking solutions and strategic marketing efforts. With Spiral, financial institutions can drive deeper engagement, grow deposits, and position themselves as the primary choice for customers&rsquo; financial needs&mdash;all within just a few months.</p>
<h2 dir="ltr"><strong>Trusted by leading financial institutions nationwide</strong></h2>
<p><em>"Spiral deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."</em></p>
<p>&ndash; President and CEO&nbsp;<br><strong>West Shore Bank</strong></p>
<p><em>"Adding Spiral allows our customers to effortlessly grow their savings and donate to causes they care about in a way that fits their unique needs and values."&nbsp;</em></p>
<p>&ndash; President &amp; COO<br><strong>Timberland Bank</strong></p>
<p><em>"Spiral&rsquo;s seamless solution helps our members grow their savings while making a positive impact in the communities we serve."&nbsp;</em></p>
<p>&ndash; President &amp; CEO<br><strong>Credit Union of Texas</strong></p>
<h2 dir="ltr"><strong>Want to get results like these?</strong></h2>
<p dir="ltr">Let Spiral help your financial institution thrive in 2025. Get a demo today&mdash;<a href="https://www.spiral.us/platform/signup?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=150k">contact us here</a>.</p>

Discover how Gulf Coast Bank increases card transactions, retention, savings, and deepens relationships to become customers' primary choice.

Gulf Coast Bank Achieves Nearly 5% Enrollment in Just 30 Days with Spiral

<p dir="ltr">When mid-sized community banks and credit unions wanted to give their account holders an easy way to save and make a difference, they turned to Spiral. Their goal? To build deeper connections with their account holders and be their first choice for any financial needs&mdash;all while driving impact in their communities.</p>
<h2 dir="ltr"><strong>Here&rsquo;s what happened.</strong></h2>
<p>Spiral&rsquo;s experiences are seamlessly integrated into these financial institutions&rsquo; systems, offering account holders a personalized user experience. By launching Spiral&rsquo;s Round Up for Savings, these institutions introduced an effortless way to save and give back. Every time an account holder made a purchase, the total rounded up to the nearest dollar, and the spare change was either saved to a savings account or donated to causes that mattered to them.</p>
<p>In just less than five months, 150,000 round-up transactions were completed, helping people and communities nationwide.</p>
<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1717083072/blog/posts/Everyday_Impact_with_RFS_Animation.gif" alt="Amboy Bank Spiral Fundraiser" width="350" height="595" loading="lazy">
<div class="blog-figure-caption">&nbsp;</div>
<div class="blog-figure-caption">Empowering People To Easily Save and Make an Impact Every Day</div>
</div>
<h2 dir="ltr"><strong>What made this so successful?</strong></h2>
<ul>
<li dir="ltr"><strong>It&rsquo;s easy.</strong> Account holders didn&rsquo;t have to think about saving or giving&mdash;it happened automatically.</li>
<li dir="ltr"><strong>It feels personal.</strong> People could choose whether to save for their dreams or donate to causes they cared about.</li>
<li dir="ltr"><strong>It&rsquo;s rewarding.</strong> It&rsquo;s a fun and engaging experience that empowers people to feel good and make an impact with every purchase.</li>
</ul>
<h2 dir="ltr"><strong>The results:</strong></h2>
<ul>
<li dir="ltr"><strong>150,000</strong> round-up transactions completed by account holders in under five months.</li>
<li dir="ltr">Adoption rates surpassed expectations, with over <strong>40%</strong>&nbsp;who begin the enrollment process, successfully enroll!</li>
<li dir="ltr">Significant increases in savings activity, with many account holders using round-ups to achieve their financial goals.</li>
<li dir="ltr">Hundreds of requests from existing account holders to open new savings accounts</li>
<li dir="ltr">Thousands of donations were made to local causes, strengthening community ties for financial institutions and attracting nonprofit businesses across the country, including in Michigan, Louisiana, Washington, Massachusetts, New Jersey, and beyond.</li>
<li dir="ltr">Stronger emotional connections between account holders and their financial institutions, driven by a shared sense of purpose.</li>
</ul>
<h2 dir="ltr"><strong>Trusted by leading financial institutions nationwide</strong></h2>
<p><em>"Spiral deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."</em></p>
<p>&ndash; President and CEO&nbsp;<br><strong>West Shore Bank</strong></p>
<p><em>"Adding Spiral allows our customers to effortlessly grow their savings and donate to causes they care about in a way that fits their unique needs and values."&nbsp;</em></p>
<p>&ndash; President &amp; COO<br><strong>Timberland Bank</strong></p>
<p><em>"Adding Spiral will make it that much easier for our members to grow their savings and make a difference in the areas that matter most to them."&nbsp;</em></p>
<p>&ndash; SVP &amp; Chief Operating Officer<br><strong>Mid-Atlantic Federal Credit Union</strong></p>
<h2 dir="ltr"><strong>Join the success</strong></h2>
<p dir="ltr">This success story showcases the power of Spiral's personalized banking solutions. With Spiral, financial institutions achieve deeper engagement, grow deposits, and position themselves as the first choice for their account holders&rsquo; financial needs&mdash;all within a matter of months.</p>
<h2 dir="ltr"><strong>Want to get results like these?</strong></h2>
<p dir="ltr">Let Spiral help your financial institution thrive in 2025. Get a demo today&mdash;<a href="https://www.spiral.us/platform/signup?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=150k">contact us here</a>.</p>

See how financial institutions deepen relationships to become the first choice for account holders.


How Spiral's Clients Achieved 150,000 Round-Up Transactions  in Less Than 5 Months

<p dir="ltr"><a href="https://www.amboybank.com/" target="_blank" rel="noopener">Amboy Bank</a>, a leading New Jersey bank known for its strong customer focus and commitment to philanthropy, set out to make a significant impact on World Hunger Day by launching a fundraiser in support of <a href="https://elijahspromise.org/" target="_blank" rel="noopener">Elijah's Promise</a>, a local nonprofit dedicated to alleviating hunger in Central New Jersey. The goal was to engage customers and employees through online banking, raise awareness, and drive donations to support Elijah's Promise&rsquo;s mission.<strong>&nbsp;</strong></p>
<p dir="ltr">"Elijah&rsquo;s Promise is a local nonprofit whose goal is to break the cycle of poverty, alleviate hunger, and change lives," said G. Gregory Scharpf, President &amp; CEO at Amboy Bank. "Their mission hits close to home, as they are located right in our market, and we have several clients and employees who live in the area they serve. They have been a client of the bank for over 15 years, and we wholeheartedly believe in the cause."</p>
<h2 dir="ltr"><strong>Fundraising Through Digital Banking</strong></h2>
<p dir="ltr">In June 2024, Amboy Bank launched its first fundraising campaign through a Spiral-powered Giving Center featuring Elijah&rsquo;s Promise. To boost this effort, their team performed marketing campaigns linking the fight against local hunger to World Hunger Day.</p>
<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1726244396/blog/posts/Amboy_Bank_Success_Story_-_1.png" alt="Amboy Bank Spiral Fundraiser" width="513" height="1042" loading="lazy">
<div class="blog-figure-caption">Amboy Bank&rsquo;s World Hunger Day Fundraiser via Digital Banking</div>
</div>
<h2 dir="ltr"><strong>Results: Surpassing Fundraising Goals</strong></h2>
<p dir="ltr">Amboy Bank raised over 150% of its fundraising goal for Eliijah's Promise. The Amboy team attributed this success to several factors that contributed to "the overwhelming success of the fundraising campaign, enabling us to far exceed our original goal." The first factor discussed was matching donations.&nbsp;</p>
<h4 dir="ltr"><strong>The Power of Matching Donations:&nbsp;</strong></h4>
<p dir="ltr">To encourage more donations, Amboy Bank offered to match the donations of its customers. Research from <a href="https://doublethedonation.com/" target="_blank" rel="noopener">Double the Donation</a> shows that "mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount." Leading up to World Hunger Day, Amboy Bank communicated to customers to highlight the importance of World Hunger Day, "We promoted the campaign through email and advertising within Digital Banking to make sure clients were aware of the campaign and reminded them of it when they entered Digital Banking." Through Spiral, they matched all digital banking donations up to $250 per customer, surpassing 150% of their fundraising goal.</p>
<p dir="ltr">Reflecting on the impact of matching donations, the Amboy team shared: "By matching donations, we not only amplified the impact of every donation but also increased the motivation to donate. A sense of urgency is created when there is a definitive start and end date on a matching campaign."</p>
<h4 dir="ltr"><strong>Targeted Marketing:</strong></h4>
<p dir="ltr">To ensure customers were consistently reminded of the fundraiser ahead of time and during the fundraiser, Amboy Bank emphasized, "We promoted the campaign through email and advertising within Digital Banking to make sure clients were aware of the campaign and reminded them of it when they entered Digital Banking."</p>
<h4 dir="ltr"><strong>Real-Time Engagement:&nbsp;</strong></h4>
<p dir="ltr">Customers were able to track the campaign's progress in real-time using Spiral's digital experiences, which helped create a sense of community and urgency. The Amboy team stated, "We believe the widget in Digital Banking also helped to drive momentum and encourage clients to donate because they could see that others were donating and they could track how their donation helped us reach our goal in real-time."</p>
<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1726244869/blog/posts/ElijahsPromise.png" alt="Amboy Bank Fundraiser for Elijah's Promise " width="750" height="" loading="lazy">
<div class="blog-figure-caption">Photo credit to Elijah&rsquo;s Promise&nbsp;</div>
</div>
<h2 dir="ltr"><strong>Fundraiser Takeaways</strong></h2>
<p dir="ltr">Amboy Bank's campaign with Elijah&rsquo;s Promise showcased how deeply a locally-focused cause can resonate with a community, enhancing the relevance and impact of their efforts.</p>
<p dir="ltr">"We learned that promoting a cause that resonates with people, such as hunger and poverty affecting their local community, makes it even more compelling to donate," noted the Amboy team. "We also believe tying the matching campaign for Elijah's Promise to World Hunger Day helped create urgency and encourage more donations within a short period. The matching campaign also significantly boosted contributions and increased excitement among our clients."</p>
<p dir="ltr">Matching donations played a key role in amplifying the campaign's impact, effectively doubling each contribution and fostering a sense of community involvement.</p>
<p dir="ltr">"Clients and employees alike have expressed that they felt their contributions made a tangible difference," the team continued. "The matching donation component was also particularly appreciated, as it allowed donors the opportunity to double their impact. Our clients and employees were invested in the outcome of the campaign and were just as excited as we were to see we had exceeded our fundraising goal."</p>
<h2 dir="ltr"><strong>Looking Ahead</strong></h2>
<p dir="ltr">By promoting local nonprofit partnerships, Amboy Bank differentiates itself from larger, less community-focused institutions, benefiting both the local community and the bank&rsquo;s business objectives through goodwill and positive brand perception.</p>
<p dir="ltr">The success of their recent fundraising campaign demonstrates the power of aligning banking with community engagement, demonstrating that financial institutions can drive positive change while enhancing customer relationships.</p>
<p dir="ltr">"As a local bank, we are committed to improving the communities we serve. Highlighting local nonprofits helps drive donations and volunteer efforts to our community and connects residents with causes that may directly affect their lives. We are also happy to amplify the message and increase the visibility of local nonprofits who may not have the same resources as larger organizations."</p>
<p dir="ltr">Looking ahead, Amboy Bank plans to continue building on these efforts by launching new fundraisers and digital experiences that positively impact the lives of its customers and the communities they serve.</p>
<h2 dir="ltr"><strong>Want to Know More?</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution launch digital fundraisers, grow deposits, and attract new account holders, <a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</p>

Amboy Bank launches World Hunger Day fundraiser with Spiral to empower customers to support a local nonprofit through everyday banking.


Client Story

Credit Union of Texas Achieves Nearly 10% Enrollment in 60 Days with Spiral

Gulf Coast Bank Achieves Nearly 5% Enrollment in Just 30 Days with Spiral

How Spiral's Clients Achieved 150,000 Round-Up Transactions in Less Than 5 Months

Amboy Bank Surpasses Fundraising Goal, Raising Over 150% for World Hunger Day

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