Impact stories and news for the everyday hero • Blog • Spiral

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Impact stories and news for the everyday hero

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're excited to share the news of our partnership with <a href="https://www.bravera.bank" target="_blank" rel="noopener">Bravera Bank</a>, a leading multi-state financial institution serving communities across North Dakota, Montana, and Minnesota. With Spiral, Bravera Bank will be able to grow and retain deposits at a low cost while delivering innovative, personalized digital experiences. Bravera's customers will be able to effortlessly save for their financial goals through everyday purchases and digital banking, while also supporting local nonprofits and community causes.</p>
<h2 dir="ltr"><strong>Personalized Savings With Impact</strong></h2>
<p>With the average personal savings rate still below 5%, many Americans face challenges building financial reserves for future goals and unexpected expenses. Spiral's Savings Center will enable Bravera's customers to build savings automatically through personalized, gamified experiences like innovative Auto-Savings and goal tracking, designed around individual preferences.&nbsp;Whether customers aim to purchase a home, launch a business, buy a vehicle, or plan a vacation, the Savings Center makes saving both simpler and more compelling.</p>
<p dir="ltr">This partnership will enable Bravera to convert routine transactions into seamless savings opportunities and meaningful community contributions. Customers can automatically round up daily purchases, channeling the extra cents toward personal financial goals or supporting preferred charities and community organizations. The new Giving Center will provide customers with direct donation capabilities from their bank accounts, personalized cause portfolios, charitable impact tracking, and comprehensive donation documentation for tax filing needs.</p>
<p>"At Bravera, we&rsquo;re committed to helping customers build financial strength while staying true to our deep community roots," said <strong>Cill Skabo, Chief Growth Officer at Bravera</strong>. "Partnering with Spiral allows us to deliver innovative digital tools that grow savings, boost engagement, and create meaningful community impact."</p>
<h2 dir="ltr"><strong>Helping Americans and Communities Thrive</strong></h2>
<p>By adding Spiral, Regent Bank will drive more awareness and digital donations to local nonprofits, and will be able to attract more nonprofit businesses to create positive change in their communities through fundraising campaigns, donation matching, and community-wide events. This initiative reflects the bank's broader initiative to support nonprofit organizations through dedicated business banking services designed specifically for mission-driven organizations.</p>
<p>"Bravera is pioneering innovative approaches to boost customer savings and community contributions," said <strong>Shawn Melamed, CEO of Spiral.</strong> "We're excited to help more banking institutions accelerate deposit growth, forge deeper customer bonds, and become the cornerstone financial provider in their communities."</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

Regent Bank empowers its customers to grow their savings and support local nonprofits through personalized banking experiences and everyday purchases.


Bravera Bank Selects Spiral to Boost Customer Savings and Community Impact

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're excited to share the news of our partnership with <a href="https://www.regent.bank/" target="_blank" rel="noopener">Regent Bank</a>, a leading Oklahoma-based community bank. With Spiral, Regent will be able to grow and retain deposits at a low cost while delivering innovative, personalized digital experiences. Regent's customers will be able to effortlessly save for their financial goals through everyday purchases and digital banking, while also supporting local nonprofits and community causes.</p>
<h2 dir="ltr"><strong>Personalized Savings With Impact</strong></h2>
<p>With the average personal savings rate still below 4%, many Americans continue to struggle to save for long-term goals or emergencies. Spiral's Savings Center will enable Regent's customers to build savings automatically through personalized, gamified experiences like innovative Auto-Savings and goal tracking, tailored to customers' needs. Customers can easily set and reach goals like buying a home, starting a business, purchasing a car, or saving for travel&mdash;making saving easier and more engaging.</p>
<p>Through this partnership, Regent Bank will also be able to transform everyday purchases into effortless savings and community impact. Customers will be empowered to automatically round up their everyday purchases and direct the spare change toward their savings goals or support their favorite charitable causes and nonprofits. Additionally, their new Giving Center will allow customers to donate directly from their banking accounts, create a personalized portfolio of causes, track their charitable impact, and receive donation reports for tax purposes.</p>
<p>"We're committed to strengthening the financial well-being of our communities," said <strong>Steve Baker, Chief Innovation Officer at Regent Bank</strong>. "With Spiral, our customers can achieve their financial goals while supporting the causes they care about&mdash;making everyday banking a powerful way to grow both their savings and community impact."</p>
<h2 dir="ltr"><strong>Helping Customers and Communities Thrive</strong></h2>
<p>By adding Spiral, Regent Bank will drive more awareness and digital donations to local nonprofits, and will be able to attract more nonprofit businesses to create positive change in their communities through fundraising campaigns, donation matching, and community-wide events. This initiative reflects the bank's broader initiative to support nonprofit organizations through dedicated business banking services designed specifically for mission-driven organizations.</p>
<p>"It's inspiring to see how Regent Bank champions both financial wellness and digital innovation for their communities," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We're thrilled to support more banks in enhancing their customers' lives while growing deposits and creating stronger, more connected communities."</p>
<h2 dir="ltr"><strong>See It in Action</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow core deposits and membership while boosting retention and loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">book a demo today</a>.</p>

Regent Bank Selects Spiral to Grow Customer Savings and Community Impact

<p dir="ltr">Credit Union of Texas (CUTX) has always been committed to helping its members save effortlessly while giving back to their communities. For five years, CUTX&rsquo;s Save the Change program allowed members to round up their debit card purchases and automatically transfer the spare change into their savings accounts or make charitable contributions to the CUTX Foundation. However, the program required in-branch enrollment with limited accessibility and high internal resources.</p>
<p dir="ltr">That all changed when CUTX partnered with Spiral to elevate the experience for members. By migrating Save the Change to Spiral&rsquo;s Roundup Center, CUTX members could enroll and personalize their experience seamlessly through their online banking account &mdash; anytime, anywhere. This shift proved to be a game-changer.</p>
<h2 dir="ltr"><strong>Here's what happened.</strong></h2>
<p>After migrating the program to Spiral, CUTX saw an unprecedented surge in adoption and engagement, tripling the program&rsquo;s enrollment in just six months. Nearly 15% of CUTX&rsquo;s online banking members signed up through Spiral&rsquo;s Roundup Center within this short timeframe&mdash; and have been using it daily. The transition to Spiral not only simplified enrollment but also introduced additional features, like real-time savings tracking, an innovative user experience, and the ability for members to effortlessly support charitable causes of their choice, creating a more personalized and fulfilling experience for members.</p>
<p>"By leveraging the innovative Spiral platform, we enhanced our Save the Change program, enabling members to track their savings in real-time and easily support meaningful local causes," said Eric Pointer, President &amp; CEO at CUTX. "This seamless solution helps our members grow their savings while making a positive impact in the communities we serve."</p>
<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1747857386/blog/posts/CUTX_Spiral_Animation.gif" alt="Credit Union of Texas Roundup Center" width="300" height="468" loading="lazy">
<div class="blog-figure-caption">&nbsp;</div>
<div class="blog-figure-caption">Empowering Members To Easily Save and Make an Impact Every Day</div>
</div>
<h2 dir="ltr"><strong>What made this so successful?</strong></h2>
<ul>
<li dir="ltr"><strong>Easy Enrollment</strong>: Instead of visiting a branch, members could now sign up in seconds through their online banking account.</li>
<li dir="ltr"><strong>Personalized Experience:</strong>&nbsp;With Spiral, members have full control and can see their savings and impact accumulate in real time and experience a stronger connection to their growth.</li>
<li dir="ltr"><strong>Community Impact:</strong>&nbsp;With Spiral, members have even more ways to give back and support their communities. For example, they can direct a portion of their roundups to the CUTX Foundation or help provide essentials like clothing and toiletries, support job training for individuals with disabilities, and contribute food and water through partnerships with local nonprofits, including Trusted World, Best Buddies International, and Hope Restored Missions, respectively. It&rsquo;s a simple, powerful way to make a meaningful difference close to home.</li>
<li dir="ltr"><strong>Rewarding Savings:</strong>&nbsp;CUTX promoted their Save and Earn incentive&mdash; where members receive a $120 reward after saving $240 through roundups&mdash; which became even more attractive with Spiral&rsquo;s seamless and engaging digital experience.</li>
</ul>
<h2 dir="ltr"><strong>The results:</strong></h2>
<ul>
<li dir="ltr">Within 6 months, nearly <strong>15%</strong> of CUTX's members are using Spiral daily</li>
<li dir="ltr">Significant increase in banking transactions, with over <strong>1,700,000</strong> transactions so far</li>
<li dir="ltr"><strong>53%</strong> enrollment rate through a digital banking widget</li>
<li dir="ltr"><strong>200+</strong> requests to open new savings accounts, demonstrating strong demand and interest</li>
</ul>
<p>"The response from our members has been phenomenal," said Pointer. "The combination of effortless enrollment, a rewarding savings experience, and the ability to give back has made Save the Change more popular than ever. Spiral&rsquo;s innovation and seamless migration made this possible in record time."</p>
<p>CUTX successfully transitioned its long-standing program into a modern, member-friendly experience, resulting in rapid adoption, stronger engagement, and more members saving and giving back than ever before. So far, Spiral has powered&nbsp;millions of savings transactions for account holders across the country while initiating hundreds of thousands&nbsp;of donations made to local causes and communities.</p>
<h2 dir="ltr"><strong>Join the success</strong></h2>
<p dir="ltr">This success story showcases the power of Spiral's personalized banking experiences and services. With Spiral, financial institutions can drive deeper engagement, grow deposits, and position themselves as a primary institution&mdash;all within just a few months.</p>
<h2 dir="ltr"><strong>Trusted by leading financial institutions nationwide</strong></h2>
<p><em>"With Spiral, our members can effortlessly save more and support local nonprofits. We&rsquo;re thrilled to help members and our teams impact their communities and their own savings!"</em></p>
<p>&ndash; Vice President of Payments<br><strong>Consumers Credit Union</strong></p>
<p><em>"Spiral deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."</em></p>
<p>&ndash; President and CEO&nbsp;<br><strong>West Shore Bank</strong></p>
<p><em>"Adding Spiral allows our customers to effortlessly grow their savings and donate to causes they care about in a way that fits their unique needs and values."&nbsp;</em></p>
<p>&ndash; President &amp; COO<br><strong>Timberland Bank</strong></p>
<h2 dir="ltr"><strong>Want to get results like these?</strong></h2>
<p dir="ltr">Let Spiral help your financial institution thrive. Get a demo today&mdash;<a href="https://www.spiral.us/platform/signup?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=150k">contact us here</a>.</p>

Discover how CUTX deepens relationships and boosts digital savings and card usage to become members' primary choice.

Credit Union of Texas Achieves Nearly 15% Digital Savings Adoption in Just 6 Months with Spiral

<p dir="ltr">When Gulf Coast Bank, a Louisiana-based community bank committed to empowering financial wellness, wanted to give their account holders an easy way to save and make an impact in their communities, they turned to Spiral. Their goal? To deepen relationships with their customers and be their primary choice for any financial needs&mdash; all while making a difference.</p>
<h2 dir="ltr"><strong>Here's what happened.</strong></h2>
<p>Spiral's experiences are seamlessly integrated into Gulf Coast Bank's digital banking, offering customers a personalized digital experience. Every time enrolled customers make a purchase, the total is rounded up to the nearest dollar, and the spare change is either saved to their savings account or donated to causes or charities that matter to them.</p>
<p>With the launch of Spiral's Roundup Center, the bank achieved exceptional early success&mdash;<strong>nearly 5% of online banking customers enrolled in the first 30 days</strong>. The success highlights the strong alignment between Gulf Coast Bank&rsquo;s mission and its community's desire for simple, personalized savings solutions.</p>
<p>With thousands of active online banking users, their enrolled customers already generated over <strong>25,000 savings transactions</strong>. Gulf Coast Bank also saw an increase in the number of customers requesting to open new savings accounts to take advantage of the offering, demonstrating its effectiveness in strengthening financial relationships.</p>
<div class="blog-figure"><img class="blog-figure-image" src="https://res.cloudinary.com/spiral/image/upload/v1741717585/blog/posts/Gulf_Coast_Bank_Roundup_Center.gif" alt="Golf Coast Bank Roundup Center" width="300" height="477" loading="lazy">
<div class="blog-figure-caption">&nbsp;</div>
<div class="blog-figure-caption">Empowering People To Easily Save and Make an Impact Every Day</div>
</div>
<h2 dir="ltr"><strong>What made this so successful?</strong></h2>
<h3 dir="ltr"><strong>Engaging and Personalized Digital Experience</strong></h3>
<p><strong id="docs-internal-guid-8c3daefb-7fff-9b97-9f45-518fb33bbcea">The Roundup Center is:</strong></p>
<ul>
<li dir="ltr"><strong>Easy.</strong> Customers didn&rsquo;t have to think about saving or giving&mdash;it happened automatically.</li>
<li dir="ltr"><strong>Personal.</strong> People can choose whether to save for their dreams or donate to causes they cared about, &nbsp;and make changes anytime.</li>
<li dir="ltr"><strong>Rewarding.</strong> It&rsquo;s a fun and engaging experience that empowers people to feel good and make an impact with every purchase.</li>
</ul>
<h3 dir="ltr"><strong>Targeted &amp; Turnkey Marketing</strong></h3>
<p>Gulf Coast Bank credits the rapid adoption to its data-driven marketing strategy powered by Spiral. The bank implemented segmented digital campaigns, including pop-ups and widgets within the banking platform, tailored to align with customers' unique savings goals. Further, they used advanced A/B testing to refine the messaging and maximize engagement.</p>
<h3 dir="ltr"><strong>Digital Banking Campaigns Resonated with Customers</strong></h3>
<ul>
<li>Each campaign targeted an audience of ~2,000 customers</li>
</ul>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://res.cloudinary.com/spiral/image/upload/v1741897969/blog/posts/Gulf_Coast_Bank_-_Digital_Campaigns_1.png" alt="Gulf Coast Bank - Spiral Digital Campaigns" width="620" height="375"></p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://res.cloudinary.com/spiral/image/upload/v1741897979/blog/posts/Gulf_Coast_Bank_-_Digital_Campaigns_2.png" alt="Gulf Coast Bank - Spiral Digital Campaigns" width="620" height="375"></p>
<p><img style="display: block; margin-left: auto; margin-right: auto;" src="https://res.cloudinary.com/spiral/image/upload/v1741897979/blog/posts/Gulf_Coast_Bank_-_Digital_Campaigns_3.png" alt="Gulf Coast Bank - Spiral Digital Campaigns" width="620" height="375"></p>
<p>The success of these campaigns showcased the power of personalized marketing, driving rapid adoption and deeper engagement. Through A/B testing and targeted messaging, the bank empowered customers to reach their financial goals while building stronger relationships.</p>
<h2 dir="ltr"><strong>The results:</strong></h2>
<ul>
<li dir="ltr">Nearly <strong>5%</strong> adoption in just <strong>30 days</strong></li>
<li dir="ltr">Significant increase in banking transactions with over <strong>25,000</strong> round-up transactions so far</li>
<li dir="ltr"><strong>45%</strong> enrollment rate through a digital banking widget</li>
<li dir="ltr">Hundreds of <strong>new savings account requests</strong>, demonstrating strong demand and interest</li>
</ul>
<p>"The Roundup Center has exceeded our expectations in a short time. The incredible response from our customers shows the power of personalized digital experiences in driving financial wellness and making the Gulf Coast Bank card their primary choice," said Jason Patout, Senior Vice President at Gulf Coast Bank. "We're excited to see its continued growth and positive impact on our community," he added.</p>
<p>&nbsp;So far, Spiral has powered over 1 million savings transactions for account holders across the country while initiating thousands of donations made to local causes and communities.</p>
<h2 dir="ltr"><strong>Join the success</strong></h2>
<p dir="ltr">This success story showcases the power of Spiral's personalized banking solutions and strategic marketing efforts. With Spiral, financial institutions can drive deeper engagement, grow deposits, and position themselves as the primary choice for customers&rsquo; financial needs&mdash;all within just a few months.</p>
<h2 dir="ltr"><strong>Trusted by leading financial institutions nationwide</strong></h2>
<p><em>"Spiral deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."</em></p>
<p>&ndash; President and CEO&nbsp;<br><strong>West Shore Bank</strong></p>
<p><em>"Adding Spiral allows our customers to effortlessly grow their savings and donate to causes they care about in a way that fits their unique needs and values."&nbsp;</em></p>
<p>&ndash; President &amp; COO<br><strong>Timberland Bank</strong></p>
<p><em>"Spiral&rsquo;s seamless solution helps our members grow their savings while making a positive impact in the communities we serve."&nbsp;</em></p>
<p>&ndash; President &amp; CEO<br><strong>Credit Union of Texas</strong></p>
<h2 dir="ltr"><strong>Want to get results like these?</strong></h2>
<p dir="ltr">Let Spiral help your financial institution thrive in 2025. Get a demo today&mdash;<a href="https://www.spiral.us/platform/signup?utm_source=blog&amp;utm_medium=website&amp;utm_campaign=150k">contact us here</a>.</p>

Discover how Gulf Coast Bank increases card transactions, retention, savings, and deepens relationships to become customers' primary choice.

Gulf Coast Bank Achieves Nearly 5% Enrollment in Just 30 Days with Spiral

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're thrilled to share the news of our partnership with <a href="https://www.tompkinsbank.com" target="_blank" rel="noopener">Tompkins Community Bank</a>, a leading New York-based community bank known for its local community support and innovations.</p>
<p dir="ltr">This partnership will enable Tompkins to amplify customer engagement and grow deposits through new personalized digital experiences. Customers will be able to turn everyday purchases into savings and community impact and donate through an innovative online Giving Center.</p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p>By integrating Spiral's Roundup Center, Tompkins' customers can round up their everyday purchases to go toward saving for the future and supporting their favorite charitable causes, directly benefiting their communities and nonprofits. In addition, their new Giving Center will enable customers to easily donate to their preferred charities directly from their digital accounts. Through this personalized Giving Center, customers can create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.</p>
<p>"We're making it easier than ever for our customers to save every day and give back effortlessly through Spiral," said <strong>Erin Freije, Director of Marketing at Tompkins</strong>. "These new digital experiences help our customers to take charge of their financial journey while making a real impact in their communities."</p>
<h2 dir="ltr"><strong>Empowering Community Impact</strong></h2>
<p>By partnering with Spiral, Tompkins will drive awareness and digital donations directly from its customer base to its charitable nonprofit partners, expand its offering for local nonprofits, and attract more nonprofit businesses to create positive change in their community through fundraising campaigns, donation matching, and community-wide events.</p>
<p>"Tompkins' commitment to providing an exceptional banking experience for its customers truly stands out," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "It's inspiring to see how community banks use Spiral to enhance financial wellness and make a bigger impact in their communities," he added.&nbsp;</p>
<h2 dir="ltr"><strong>Want to Know More?</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow deposits and build deep relationships that boost retention and increase loans, <a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">schedule a demo today</a>.</p>

Tompkins empowers its customers to effortlessly grow their savings and support local nonprofits through personalized banking experiences and everyday purchases.


Tompkins Community Bank Selects Spiral to Boost Customer Savings and Community Giving Through Banking

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We're thrilled to share the news of our partnership with <a href="https://www.cutx.org/" target="_blank" rel="noopener">Credit Union of Texas </a>(CUTX), a leading Texas-based credit union with a long history of philanthropy and community support.</p>
<p dir="ltr">This partnership enables CUTX to amplify member engagement and grow deposits through new personalized digital experience. Members are able to turn everyday purchases into savings and community impact and donate through a newly established online Giving Center.</p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p>With Spiral, CUTX already empowers thousands of members to round up their everyday purchases to save for their future and support their favorite charitable causes, directly benefiting their communities and nonprofits. In addition, CUTX's new Giving Center enables members to easily donate to their favorite charities directly from their online banking accounts. Members can create a tailored portfolio of causes through this personalized Giving Center, track their charitable impact, and receive a donation report for tax purposes.</p>
<p>"By leveraging the innovative Spiral platform, we enhanced our Save the Change program, enabling members to track their savings in real-time and easily support causes they care about," said <strong>Eric Pointer, President &amp; CEO at CUTX</strong>. "This seamless solution helps our members grow their savings while making a positive impact in the communities we serve."</p>
<h2 dir="ltr"><strong>Empowering People and Communities</strong></h2>
<p>By partnering with Spiral, CUTX will increase awareness and digital donations directly from its member base to its charitable nonprofit partners, expand its offering for local nonprofits, and create positive change in communities through fundraising campaigns, donation matching, and community-wide events.</p>
<p>"CUTX&rsquo;s innovative and forward-thinking approach to enhancing member experiences is inspiring," said <strong>Shawn Melamed, CEO and Co-founder of Spiral.</strong> "It&rsquo;s exciting to see how credit unions can leverage solutions like Spiral to build deeper relationships with their members while growing deposits and creating stronger communities," he added.</p>
<h2 dir="ltr"><strong>Want to Know More?</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution build lasting, deep relationships that boost retention, grow deposits, and increase loans,&nbsp;<a href="https://www.spiral.us/platform/signup" target="_blank" rel="noopener">schedule a demo today</a>.</p>

CUTX adds Spiral to empower its members and businesses to effortlessly grow their savings and support local nonprofits through everyday purchases.

Credit Union of Texas Selects Spiral to Empower Financial Wellness and Community Impact Through Banking

<p dir="ltr">Dear Spiral Community,</p>
<p>We&rsquo;re excited to announce our partnership with <a href="https://www.timberlandbank.com/" target="_blank" rel="noopener">Timberland Bank</a>, a top-performing bank known nationwide for community giving. This partnership will enable Timberland Bank to amplify customer engagement and grow deposits through new digital experiences. Customers of Timberland Bank will be able to turn everyday purchases into savings and community impact, with the ability to easily donate through the newly established digital Giving Center.</p>
<h2 dir="ltr"><strong>Savings and Impact Made Personal</strong></h2>
<p dir="ltr">By integrating Spiral&rsquo;s <a href="https://www.spiral.us/products">Everyday Impact&trade;</a>, Timberland Bank&rsquo;s personal and business banking customers will be empowered to round up their everyday purchases to save effortlessly for their future, while also being able to support charitable causes and initiatives of their choice &mdash; such as planting trees, providing meals to children, supplying clean water, and provide essential mental health support to those in need. In addition, Timberland Bank&rsquo;s new Giving Center will enable customers to easily donate to the causes they care about directly from their online bank accounts. Through this new Giving Center, customers can create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.<strong>&nbsp;</strong></p>
<p dir="ltr">"We&rsquo;re proud to enhance the banking experience of our customers by offering easy ways for them to build their savings and make a positive difference," said <strong>Jonathan Fischer, President &amp; COO at Timberland Bank</strong>. "Adding Spiral allows our customers to effortlessly grow their finances and donate to their preferred causes in a way that fits their unique needs and values," he added.</p>
<h2 dir="ltr"><strong>Empowering Communities and Accelerating Growth</strong></h2>
<p dir="ltr">By integrating with Spiral, Timberland Bank will drive awareness and donations to nonprofits directly from its customer base and create positive change in communities through fundraising campaigns, donation matching, and community events.</p>
<p dir="ltr">"Timberland Bank is known for providing great services and its long history of community giving. By making it easy to grow savings and give back through everyday banking, their customers will be able to save for their futures and feel like heroes every day," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We look forward to helping more financial institutions enhance engagement, grow deposits, and attract new account holders while empowering people to build better lives for themselves and stronger communities together."</p>
<h2 dir="ltr"><strong>Want to Know More?</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow deposits and attract new account holders, <a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</p>

Timberland Bank partners with Spiral to empower customers to save for their futures and support charitable causes through everyday banking.

Timberland Bank Selects Spiral to Boost Growth and Community Impact Through Banking

<p dir="ltr">NEW YORK, August 20, 2024 &mdash;&nbsp;<a href="https://www.spiral.us/blog/west-shore-bank-selects-spiral-to-empower-consumers-and-businesses-to-do" target="_blank" rel="noopener">West Shore Bank</a>, a leading bank deeply rooted in community impact and dedicated to its customers' well-being, announces the launch of Spiral's Everyday Impact&trade; with "Round Up for Savings." This innovative experience transforms everyday spending into effortless savings and positive community impact.</p>
<p dir="ltr">The "Round up for Savings" solution empowers customers to save for their future and make a positive impact within their communities using their everyday purchases, enhancing their overall financial wellness. Launched at the end of the first quarter, the Spiral platform also allows West Shore customers to easily donate to their favorite charities directly from their personal online banking accounts.</p>
<p dir="ltr">"We're excited by our customers' response to Spiral and expect activity to increase further with new experiences," <strong>Mary Mrozinski, Chief Brand &amp; Digital Officer at West Shore Bank</strong>, said. "It deepens our engagement and allows our customers to save for their dreams while making a positive impact within their communities."</p>
<p dir="ltr">West Shore Bank customers can now round up their everyday purchases to the nearest dollar and have the spare change added directly to their savings account. Plus, they can choose to have a percentage of their roundups go to a charity or cause area of their choice through their digital banking account using a seamless user interface.</p>
<p dir="ltr">&nbsp;</p>
<p dir="ltr"><strong>About West Shore Bank</strong></p>
<p dir="ltr">For over a century, West Shore Bank has remained committed to helping the people and businesses along the lakeshore to improve their financial well-being. As a local business, we employ over 125 people at nine full-service banking offices in Mason, Oceana, Manistee, Benzie, and Grand Traverse Counties and one commercial and wealth branch in Muskegon County. All our employees live and work here, raise their families here, and volunteer here to help strengthen our community. To learn more about West Shore Bank, visit <a href="http://westshorebank.com" target="_blank" rel="noopener">westshorebank.com</a>. <strong>&nbsp;</strong></p>
<p dir="ltr"><strong>About Spiral &nbsp;</strong></p>
<p dir="ltr">Headquartered in New York City, Spiral is the award-winning personalized banking platform that enables banks and credit unions to grow deposits and attract new account holders through financial wellness and community impact. With Spiral, financial institutions can positively impact the lives of their account holders and their communities through any online bank account, debit card, or credit card. Thus, Spiral makes it simple for financial institutions to drive positive change and empower millions of people to build better lives and positively impact their communities.</p>
<p dir="ltr">Spiral is spearheaded by fintech serial entrepreneur Shawn Melamed, a former Managing Director of Morgan Stanley's Technology Business Development and Innovation Offices. Their mission-driven team has deep banking, nonprofit, and fintech expertise, including Jim Rosenthal, the former COO of Morgan Stanley, who is part of Spiral's board. Spiral is backed by Team8, Euclidean Capital, Intuition Fund, Communitas Capital, Phoenix, Nidoco AB, MTVO, Curql, ICBA, and more. To learn more, visit <a href="https://www.spiral.us">Spiral.us</a>.<strong id="docs-internal-guid-a049316f-7fff-57ff-ef9b-fec6c9c48484"><br></strong></p>

West Shore Bank adds new personalized digital experiences to empower customers to save effortlessly and make an impact through everyday purchases.

West Shore Bank Launches New Digital Experiences with Spiral to Boost Customer Savings

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We&rsquo;re excited to announce our partnership with&nbsp;<a href="https://www.gcbank.com/" target="_blank" rel="noopener">Gulf Coast Bank</a>, an LA-based community bank known for its customer care and dedication to giving back. This partnership will enable Gulf Coast Bank to better help its customers' financial well-being and increase community support. This partnership will also amplify engagement and grow deposits through new personalized digital experiences. Customers will be able to turn everyday purchases into savings and community impact, with the ability to easily donate through an engaging digital Giving Center.&nbsp;</p>
<h2 dir="ltr"><strong>Personalized Savings and Impact</strong></h2>
<p dir="ltr">By integrating Spiral&rsquo;s <a href="https://www.spiral.us/products" target="_blank" rel="noopener">Everyday Impact&trade;</a>, Gulf Coast Bank's personal and business banking customers will be empowered to round up their everyday purchases to effortlessly save for their future while also being able to support charitable causes and initiatives of their choice &mdash; such as providing Wi-Fi for children through the Boys &amp; Girls Clubs of Acadiana and essential mental health support to veterans in need through Acadiana Veteran Alliance. In addition, Gulf Coast Bank's new Giving Center will allow customers to easily donate to the causes they care about directly from their online bank accounts. Through this new Giving Center, customers can create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.&nbsp;</p>
<p dir="ltr">"We're proud to build upon our legacy of philanthropic donations. By offering simple ways for our customers to grow their savings and make a positive difference, we're continuing our mission of giving back to the communities we serve," said <strong>Jason Patout, Senior Vice President, at Gulf Coast Bank</strong>. "Adding Spiral allows our customers to improve their finances and make an impact without having to think about it," he added.</p>
<h2 dir="ltr"><strong>Boosting Growth and Uplifting Communities&nbsp;</strong></h2>
<p dir="ltr">By integrating with Spiral, Gulf Coast Bank will drive awareness and donations to nonprofits directly from its customer base and create positive change in communities through fundraising campaigns, donation matching, and community events.</p>
<p dir="ltr">"Gulf Coast Bank has an impressive history of driving community philanthropy with a strong commitment to its customers' financial well-being," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We're proud to empower more banks to personalize their digital banking experience, enhance customer lives, and accelerate growth while helping their communities," he added.</p>
<h2 dir="ltr"><strong>Want to Know More?&nbsp;</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow deposits and attract new account holders, <a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</p>

Gulf Coast Bank partners with Spiral to empower customers to save for their futures and support charitable causes through everyday banking.

Gulf Coast Bank Chooses Spiral to Boost Customer Savings and Community Impact

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We&rsquo;re excited to announce our partnership with <a href="https://www.web5.com/" target="_blank" rel="noopener">Webster Five</a>, a leading Massachusetts-based bank renowned for its community support and personal services. This partnership will enable Webster Five to amplify customer engagement and grow deposits through new digital experiences. Webster Five customers will be able to turn everyday purchases into savings and community impact and donate through the newly established online Giving Center.&nbsp;</p>
<h2 dir="ltr"><strong>Boosting Savings and Community Impact</strong></h2>
<p dir="ltr">By integrating Spiral&rsquo;s <a href="https://www.spiral.us/products" target="_blank" rel="noopener">Everyday Impact&trade;</a>, Webster Five&rsquo;s personal and business banking customers will be empowered to round up their everyday purchases to go toward saving for the future and supporting their favorite charitable causes, directly benefiting their communities and nonprofits. In addition, Webster Five&rsquo;s new Giving Center will enable customers to easily donate to their preferred charities directly from their online bank accounts. Through this innovative Giving Center, customers can create a tailored portfolio of causes, track their charitable impact, and receive a donation report for tax purposes.&nbsp;</p>
<p dir="ltr">"We are excited to enrich our customers' digital experiences, offering easy ways for them to save for their future while making a positive impact on their local communities," stated <strong>Brian McEvoy, Chief Retail Banking Officer at Webster Five</strong>. "With Spiral, we empower local nonprofits to drive more digital donations for their important missions while we are helping our customers with their financial wellness and supporting causes they care about. It&rsquo;s a big win-win for us."</p>
<h2 dir="ltr"><strong>Empowering Local Nonprofits Through Banking&nbsp;&nbsp;</strong></h2>
<p dir="ltr">By integrating with Spiral, Webster Five will drive awareness and digital donations directly from the bank&rsquo;s customer base to local nonprofits, attract more nonprofit businesses, and create positive change in their community through fundraising campaigns, donation matching, and community-wide events.<strong>&nbsp;</strong></p>
<p dir="ltr">"Webster Five supports and provides banking services for many charitable organizations. By highlighting nonprofits through everyday banking, they can elevate the efforts of their charitable missions, raise more contributions, and attract new donors," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We look forward to helping more financial institutions help their account holders reach financial wellness, attract new account holders, and grow deposits from socially conscious consumers and businesses."</p>
<h2 dir="ltr"><strong>Want to Know More?&nbsp;</strong></h2>
<p dir="ltr">To discover how Spiral's platform can help your institution grow deposits and attract new account holders, <a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</p>

Webster Five partners with Spiral to empower customers to save for their futures and support charitable causes through everyday banking.

Webster Five Selects Spiral to Empower Community Impact and Engagement Through Banking

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We&rsquo;re happy to announce our partnership with&nbsp;Tioga State Bank (<a href="https://www.tiogabank.com/" target="_blank" rel="noopener">TSB</a>), a leading community bank with a 160-year legacy, nationally recognized for its innovative digital banking solutions and deep commitment to community empowerment. This partnership will serve to further amplify TSB&rsquo;s community impact by empowering their customers and businesses to turn their everyday purchases into local impact and providing an innovative online Giving Center that features local nonprofit charities - all through the convenience of their digital banking accounts.&nbsp;</p>
<h2 dir="ltr"><strong>Turning Everyday Banking into Community Impact&nbsp;</strong></h2>
<p dir="ltr">By integrating Spiral's&nbsp;<a href="https://www.spiral.us/products" target="_blank" rel="noopener">Everyday Impact&trade;</a>, TSB enables its customers and businesses to effortlessly round up their purchases to support the causes they care about, directly benefiting local nonprofits and community initiatives, such as alleviating hunger, rescuing animals, and helping community members experiencing poverty. <strong>&nbsp;</strong></p>
<p dir="ltr">Plus, through TSB&rsquo;s new <a href="https://www.spiral.us/products" target="_blank" rel="noopener">Giving Center</a>, customers are empowered to give to their preferred charities directly from their TSB personal and business online bank accounts. This groundbreaking feature allows for the creation of a personalized portfolio of charitable causes where customers can track their impact and get a donation report for tax purposes.<strong>&nbsp;</strong></p>
<p dir="ltr">"We're thrilled to offer innovative solutions that not only elevate how our customers engage with our financial solutions but also provide easy ways to positively impact local nonprofit causes," said <strong>Robert M. Fisher, President and CEO at TSB</strong>. "We're not just enhancing the digital experience &mdash; we're empowering our community to make a real difference they can feel good about."</p>
<h2 dir="ltr"><strong>Moving Beyond Traditional Banking</strong></h2>
<p dir="ltr">Adding Spiral into its banking ecosystem also allows TSB to drive awareness and donations to local nonprofits throughout the Southern Tier of New York and Northern Pennsylvania, directly from the bank&rsquo;s customer base, spearheading positive change throughout their local communities.</p>
<p dir="ltr">"TSB has established deep philanthropic connections within their local communities, and we&rsquo;re happy to support and amplify their efforts through our innovative Impact-as-a-Service&trade; platform," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "By highlighting local nonprofits through their banking ecosystem and simplifying charitable giving, they are elevating awareness of their critical missions while boosting their customer engagement and growing deposits from both consumers and businesses."&nbsp;</p>
<h2 dir="ltr"><strong>Want to Know More?</strong></h2>
<p dir="ltr"><strong>To discover how Spiral's platform can benefit your financial institution,&nbsp;<a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</strong></p>
<p><strong id="docs-internal-guid-c6b525aa-7fff-dd8a-3321-f283022170e4"><br><br><br><br></strong></p>

Tioga State Bank (TSB) partners with Spiral to empower customers to make a positive impact through their everyday banking.

TSB Chooses Spiral to Transform Everyday Banking into Community Impact

<p dir="ltr">Dear Spiral Community,</p>
<p>We&rsquo;re excited to announce our partnership with <a href="https://www.westshorebank.com/learn/tools/giving-center" target="_blank" rel="noopener">West Shore Bank</a>, a leading bank deeply rooted in community impact and dedicated to financial empowerment and community support for over 125 years. This partnership is set to redefine the banking experience for West Shore Bank customers by empowering them to turn their everyday purchases into community contributions and to support their favorite charities directly from their online banking accounts.&nbsp;</p>
<h2 dir="ltr"><strong>Turning Community Impact into Engagement</strong></h2>
<p dir="ltr">By integrating Spiral's <a href="https://www.spiral.us/products" target="_blank" rel="noopener">Everyday Impact&trade;</a>, West Shore Bank enables its customers and businesses to effortlessly round up their purchases to support causes close to their hearts, directly benefiting local nonprofits and community initiatives, such as planting trees, providing clean water, supplying children&rsquo;s books, and giving mental health support.&nbsp;</p>
<p dir="ltr">Additionally, West Shore&rsquo;s new <a href="https://www.spiral.us/products" target="_blank" rel="noopener">Giving Center</a> empowers its customers to easily donate to their preferred charities, organizations, and educational institutions directly from their West Shore Bank personal and business online bank accounts. This innovative feature allows customers and businesses to tailor a personalized portfolio of causes, track their charitable impact, and get a donation report for tax purposes.</p>
<p dir="ltr">"We are thrilled to offer groundbreaking ways for our customers to engage with our banking platform. By optimizing their digital experience and providing ways to positively impact their local communities, we are transforming banking and changing lives," said <strong>Ray Biggs, President and CEO at West Shore Bank</strong>. "We're not just upgrading the digital experience &mdash;&ndash; we're empowering our customers to make a real difference they can feel good about."</p>
<h2 dir="ltr"><strong>Beyond Just Banking</strong></h2>
<p dir="ltr">Incorporating Spiral into its banking ecosystem also enables West Shore to create a lasting social impact within local communities and drive digital donations to nonprofits directly from the bank's customer base through fundraising campaigns, donation matching, and community-wide events.&nbsp;</p>
<p dir="ltr">"We're excited to partner with West Shore Bank, a true innovator in the banking sector, known for its strong commitment to helping the community. By empowering their customers to achieve positive change through their everyday banking, they're helping drive community impact, while also further amplifying their customer engagement," said <strong>Shawn Melamed, CEO and Co-founder of Spiral</strong>. "We love helping community-focused financial institutions strengthen their local impact, heighten digital engagement, and increase deposits from socially conscious consumers and businesses."</p>
<h2 dir="ltr"><strong>Want to Know More?</strong></h2>
<p dir="ltr"><strong>To discover how Spiral's platform can benefit your financial institution,&nbsp;<a href="https://www.spiral.us/platform/signup">schedule a demo today</a>.</strong><strong id="docs-internal-guid-cc108e50-7fff-1ec7-42f5-42f636c54d0a"><br></strong></p>

Customers can now turn everyday purchases into community contributions and support their favorite charities from their online banking accounts. 

West Shore Bank Selects Spiral to Empower Customers to Do Good Through Everyday Banking

<p dir="ltr">Dear Spiral Community,</p>
<p dir="ltr">We are excited to announce that Spiral joined the <a href="https://www.jackhenry.com/" target="_blank" rel="noopener">Jack Henry&trade;</a> Vendor Integration Program (VIP). Participation in the program will provide Spiral with access to Jack Henry&rsquo;s technical resources to enable our Impact-as-a-Service&trade; platform to integrate with CIF 20/20&reg;, Core Director&reg;, SilverLake System&reg;, and Symitar&reg;. Jack Henry's VIP (Nasdaq: JKHY) is designed to help ensure that Jack Henry customers can easily deploy third-party products.&nbsp;&nbsp;</p>
<p dir="ltr">Spiral's solutions integrate with CIF 20/20&reg;, Core Director&reg;, and SilverLake System&reg; via jXchange&trade;, a services-based programming interface that enables third-party vendors and banks to access the platform&rsquo;s core data and business rules. The integrity of data is maintained throughout any data exchange, because access to business rules and data is managed through a service layer that governs these interactions.&nbsp;</p>
<p dir="ltr">In addition, Spiral's platform integrates with Symitar&reg; platform via SymXchange&trade;, which performs the same functions to connect third-party vendors with credit unions.</p>
<p>Financial institutions that are customers of Jack Henry will have access to enable Spiral&rsquo;s innovative products to grow deposits and increase engagement through community and environmental impact. Spiral enables financial institutions to drive community impact through a broad set of charitable giving products, from making donations through everyday purchases and rounding up card transactions to setting up monthly charitable contributions and tax-deductible donor-advised funds. This is a significant step forward for Spiral as we aim to drive social impact and create a better world through innovation.&nbsp;</p>
<p>Jack Henry&trade; has a 47-year track record of empowering financial institutions with people-inspired innovation, personal services, and insight-driven solutions that help reduce the barriers to financial health.&nbsp;</p>
<p>"We are excited to integrate our platform and revolutionize customer experiences for Jack Henry&rsquo;s customers," said Shawn Melamed, CEO and Co-founder of Spiral. "Our turnkey solutions empower financial institutions to attract deposit growth via community impact, increase digital engagement, and amplify their impact on their local communities through everyday banking," he added.</p>
<p class="MsoNormal"><span lang="EN">Spiral will attend the 2023 Jack Henry Connect</span><span lang="EN"> conference in Indianapolis, IN, October 16-19. To schedule a meeting with Spiral while at the conference, please <a href="https://bit.ly/jh23" target="_blank" rel="noopener">schedule a demo here.</a></span></p>

Spiral joins the Jack Henry™ Vendor Integration Program (VIP) to help financial institutions grow deposits and engagement through impact.

Jack Henry